Predictions
Social media platforms will continue advancing the content targeting systems, with algorithms becoming even more advanced at predicting a user’s preferences. In regards to transparency, regulations on AI development are most likely not going to happen, as it would limit more complex AI creation that could be beneficial. As these technologies continue to evolve and become larger, their environmental impact will only grow, creating more strain on already limited resources.
Research Takeaway
The implementation of Artificial Intelligence within social media has created a powerful tool for building connections and growing businesses. However, many users may be unaware how much of their daily scrolling is training these systems, and its important to understand how your data is being used. Major social media companies utilize AI to create curated content, designed to keep you addicted to scrolling.
